On September 11, Richard sets the hustle aside to remember the people we lost, honor the first responders, and offer one quiet way to show up for each other.

This one’s not for the influencer. Not for the pretty boy with 100K followers selling protein powder. Not for the wannabe guru sitting poolside filming another “10x” selfie speech. No. This one’s for the man dragging a hose through smoke so thick he can’t see his hand. For the woman strapping on Kevlar before hugging her kid goodbye. For the soldier standing in the desert, boots in the dust, ready to bleed for a country that barely looks up from its phone to notice. This one’