Richard beside the headline Never forget.

The Weight of This Day

Sep 11, 2025

2 min read

Updated: 2 days ago

Good morning, Beasts.

I'm Richard Zimcic, a coach and trainer with SalesBEAST. Most Mondays I'm here to push you. Not today. Today is September 11, and some days are too heavy for slogans and too sacred for noise. There's no sales lesson in this one. Just remembrance.

What I remember

I remember the morning the skyline tore open. The smoke, the ash, the sirens. I remember the first responders who ran toward a stairwell without knowing it would be their final call.

I think about the widows and widowers, the children who grew up with an empty chair and a folded flag, and the friends who never stopped waiting for a door that wouldn't open.

A fresh grief

This week also brought a new wound: the killing of Charlie Kirk, a husband and a father, and the sudden silence that follows a single shot. My heart goes out to his family, and especially to his children. May they be surrounded by love and protected in the days ahead.

You're not alone

If the images feel unrelenting today, you're not alone. If anger and sorrow are knotted together in your chest, you're not alone. If you feel helpless in the face of loss, you're not alone. Today isn't for debate. It's for witness.

For the ones we lost, I say your names in my heart and refuse to forget. For the families who have carried this grief for 24 years, I see you, and your endurance is a quiet kind of heroism. For the first responders who answered without hesitation, your courage is the standard I measure my own against.

What still holds

Grief pulls hard. But underneath it, something still holds: strangers helping strangers, hands reaching across differences, a city and a nation choosing to stand shoulder to shoulder. That spirit isn't gone. It's ours to keep, to practice, and to pass on.