The Hunger Test
Updated: 2 days ago
Morning, Beasts.
Jayne here. For anyone new: I'm a coach and trainer with SalesBEAST, I write from Florida, I unroll a yoga mat most evenings, and yes, I'm the one feeding everybody from my kitchen. On Mondays you'll get me, or you'll get Richard, the coach who can take a pep talk and hand it back to you as a to do list, and once in a while you get the two of us together. Today, with a title like this, it had to be me. I know a thing or two about hunger.
Everybody wants the crown
Crowns are heavy, and most people crumble under the weight. You say you're hungry? Wonderful. Let's test that.
You want success? Then eat rejection for breakfast, self doubt for lunch, and long nights for dinner. Not my favorite menu, but it works.
You want strength? Then show up to train when your couch is making a very persuasive argument. Train when nobody's watching. Push when nobody cares.
You want freedom? Then trade some comfort for it. Cut the distractions. Sacrifice now so you can breathe later.
Hunger is a choice
Hunger isn't a feeling. Feelings are weather. They roll in, they roll out. Hunger is a choice you make again every morning. It's the voice that keeps you working long after the quitters have gone to bed. It's building when nobody believes. It's getting knocked down and asking for the next round.
The Hunger Test
It's simple:
Are you doing what you said you would do when it gets ugly?
If not, you're not hungry. You're pretending. And pretending doesn't win. Pretending just goes quiet.
I'll give you a real example, because I love him and he'll forgive me. Richard once told an entire coaching group to call it a day at sundown and rest up for a big week. Very wise. Very coachlike. Then he snuck out for "one more cast." Then another. I found him on the dock in the dark, still holding a rod. "Sweetheart," I said, "the fish went to bed. So should you." He swore they were about to start biting. He admitted it the next morning, in front of everyone, which is exactly why people trust him. Even the best coach has to retake the test sometimes.
How to pass it
Richard is the map, so I borrowed his format. Here's your week:
Write down three promises. Three specific things you'll do this week no matter what.
Plan your ugly day now. When you're tired, when the calls go sideways, what's the minimum you will still do? Decide while you're calm.
Do the hardest promise first. Before the day can talk you out of it.
Keep an honest score. A check for done, an X for missed. There is no column for excuses. I checked.
Retake the test on Friday. Your checks are your real hunger, not how you felt on Monday morning.
Raise the bar a notch. Whatever you passed, ask a little more of yourself next week.
And when the excuse shows up, and it will, look it in the eye and ask: what can I do right now? Then do that.
Before you go
If you're hungry for real, tap the heart. Share this with the friend who keeps telling you how badly they want it, and help them prove it. And follow SalesBEAST so you never miss a Monday from me or Richard.
Speaking of hunger, my kitchen is stocked with quick, real recipes that won't slow you down. Visit Jayne's Kitchen
Drop a comment: "My hunger doesn't quit." Then tell me the one promise you're keeping this week no matter how ugly it gets.
That's Beast Mode.
Jayne
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