Last Shot, Best Shot
Updated: 5 days ago
Morning, Beasts.
For anybody new: I'm Richard, one of the coaches here. I'm the guy in the garage at six in the morning rebuilding a carburetor nobody asked me to fix. Jayne likes to say she's the mirror and I'm the map: she helps you see where you are, I help you plan where you're going. One of us greets you here every Monday.
The last Monday of the year
This is it, my friend. The last Monday of the year. No more warmups. No more "almost." The scoreboard is honest, and so are we. This week isn't a victory lap or a pity party. It's the handoff to your best year yet.
Read this like a mirror. Jayne would approve.
If the year humbled you, good. It stripped away the noise.
If the year lifted you, good. It proved what's possible.
Either way, the data is in and the lesson is clear. Next year is where your effort meets results.
Everybody's in a numbers game
Sales is a numbers game, and so is every profession with a door, a phone, a calendar, or a customer.
Selling by phone? Asks become conversations, conversations become meetings, meetings become wins.
Running a restaurant? Invites become guests seated, then tickets, then reviews, then repeat visits.
Practicing law? Leads become consults, and consults become clients.
Selling homes? Outreach becomes showings, showings become offers, offers become closings.
Trades, fitness, beauty, online shops: qualified touches create qualified chances.
Same pattern every time. Put enough honest effort in the top, and something real comes out the bottom.
Burn the alibis
"I didn't have time." You had 24 hours like everyone else.
"Business was slow." Pros make their own weather.
"I'll hit it when things calm down." They won't. You will.
I'm not saying this to beat you up. I know some of those alibis came out of real, hard seasons. I'm saying it because you deserve better than dragging them into a new year.
Raise the standard
The new standard is simple: ask more, ask better, and finish what you start. No drama. No excuses. Just clean, repeatable execution.
Energy: walk in with momentum and calm in the same pocket.
Language: clear, kind, decisive. No waffling.
Follow through: every touch earns a next step or a respectful close.
Count what counts: asks, conversations, next steps. Track it daily and live there.
The map for this week
Set a floor and a stretch. Pick the minimum number of touches you'll hit today, and the number that would make you proud.
Hit the floor before lunch.
Log asks, conversations, and next steps before you leave. No open loops.
Make one more ask after you think you're done.
Write your mantra where you'll see it on January first: "Numbers up. Standards up. Head up."
Starting from earned
Most people coast this week. That means your edge is right now. While they drift, you tighten up. While they nap, you set the pace. You're not limping to the finish line. You're running through the tape and into the new year already moving.
When the calendar flips at midnight, you won't be starting from zero. You'll be starting from every rep you put in, every lesson you paid for, every time you showed up when nobody was clapping. That's your foundation. Build on it.
Believe it. Act like it. Ask for it.
Before you go
Tap the heart if you're finishing strong. Share this with the teammate who needs one more spark before the year closes. And follow SalesBEAST so you never miss a Monday from Jayne or me.
Holiday week means leftovers and chaos, and Jayne's got quick, real recipes that keep you fed without stealing your evening. Visit Jayne's Kitchen
Comment with your one word for the new year. I'll be reading every one.
That's Beast Mode.
Richard
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